Going broader and deeper into Asia

Global healthcare benefits provider Aetna International has announced that it has acquired the Canadian Insurance Company Limited and is now licensed to offer health insurance in Hong Kong.

The license means that Aetna can market its products and services solely under the Aetna brand.

Aetna’s history in Asia began in 2007 when it began its journey as a specialist health insurer in Hong Kong, via its acquisition of Goodhealth. Derek Goldberg, Managing Director, Asia Pacific for Aetna International, commented on the expansion: “This expansion is very much in line with our global strategy to go ‘broader and deeper’ into local healthcare markets – bringing high-quality and affordable healthcare to more people in Asia. Our new licence offers new opportunities for us to develop an enhanced proposition for the Hong Kong market, taking the best of our global expertise and pairing that with our local knowledge.”