Partnership for digital patient reach

Partnership for digital patient reach

OptimizeRx Corp, a provider of digital health messaging for the pharmaceutical industry, has partnered with Patient Connect, a provider of patient support and engagement, to deliver real-time messaging at the point of care across Europe.

“Our strategic alliance with Patient Connect has the potential to expand distribution of OptimizeRx’s digital health messaging for clients to millions of healthcare professionals and patients through Patient Connect’s international pharmacy and EHR networks,” said William Febbo, CEO of OptimizeRx. “In addition, Patient Connect’s European clients will now have the opportunity to take advantage of OptimizeRx’s premier EHR network services in the US.”

“OptimizeRx clients will now have the ability to deliver highly targeted digital health messages at pharmacy counters around the globe and gain valuable patient insights from pharmacy data. In addition, OptimizeRx can benefit from Patient Connect’s robust multi-country EHR/physician network in key European markets, which extends their digital messaging reach in this important audience,” said Dr Grace Lomax, co-founder of Patient Connect.